In this article I’ll present some well-known and some less-known tips and resources for non-professional bloggers looking for an easy way to increase visibility without having to do much.

Tips

Use Good Titles

  • Use a good page title. Here’s why
    • Google use your page title while indexing your site. A good and rapresentative title (different for each page) can help you with your ranking in google.
    • Google shows your page title when displaying the results. Users will use it to choose amongst your competitors.
    • Users will use rss feed, live bookmarks or “traditional” bookmarks to access your page. Using a good title makes easier for them to come back.
  • Use <H1> tag for main title inside the body of your page, and <H2>,<H3> etc for your secondary sections: search engines use the <Hn> tags to index your page and to uderstand which are the most important sections.
  • Use explanatory titles inside your articles: they are often used out of context (once again in search engine results, or in backlinks), users need to understand what you are talking about
  • Use keywords at the beginning of titles: titles are often truncated, and user use to scan lists of titles reading just the first two or three words.

Ping ‘em All!

  • Use the ping servers. They allow you to tell search engines, news aggregator, feed readers etc that you have new content. There are ping plugins for every cms/blogging software around… Use it! you can also use online services like pingomatic to ping various of server at once.
  • Use Pingbacks and Trackbacks. If you cite someone else, ping him to let him know. This may help you because he will probably come back to read your posts, and maybe he’ll comment you or link you on his blog, driving traffic to your site and increasing your pagerank. For italian readers there’s an intresting articles about Trackbacks and Trackbacks Ping
    When using pingbacks remember that you’ll send as the comment text the <p> in which the link is, so try to be clear!

Images tips

  • Use the in the < img alt=”description with useful keywords” … > structure: search engines index textual content, using alt attribute helps the search engine to index yor page
  • (This is really awesome) Use dashes instead of underscore. I you have an image on your server and you use FILE-NAME instead of FILE_NAME you’ll appear in more search results, because FILE-NAME can appear in search like “file name”, “file” and “name” while FILE_NAME can’t… the reason can be discovered in this article by Matts Cutts

Directories

Technorati

  • The #1 blog search engine. If your blog is still not indexed by technorati (but it probably is) you should really add it via the ping page or by claming your blog (actually claiming your blog it’s a bit hard if you are really lazy -like me-, because it asks you to sign up and to upload a file to your server or write a custom post… it took me two days!).

Google Blogsearch

  • I Don’t know why, but google does not promote Goolge BlogSearch as it does with his other resources. Maybe they’re waiting for the right moment?.
    Some days ago Andy found that google is starting to add blog posts into search results, but this seems to be still a test…Anyway this is a useful resource because adding your blog to Blogsearch will increase your blog exposure as you don’t have to wait for the google bots to find your new posts: you can directly ping them at http://blogsearch.google.com/ping/RPC2 and they will check your feeds. (Note: blogsearch will not index your full post but just what you put into your feed and the search results page will display just the first 240 characters indexed, be aware of this when you write the excerpt for your posts!)
    To add your site to Google BlogSearch you may use the submission form or add http://blogsearch.google.com/ping/RPC2 to your ping list.
    Uh, there’s also an xml list of the latest pings

well, there are a lot of other tips and resources out there, but this are the most powerful and easy to use, for what I know. If you know something you think I should add here please let me know with a comment.

francesco mapelli