You know how it goes when you’re a blogger… you love to check your stats every five minutes.

But too often we look at the popular search terms that took visitors to our site, and forget about the less popular ones.
Our own long tail.

Digging into our own long tail can be effective in many ways:

Find inspiration for future posts

Long tail search terms are uncommon groups of keywords.

This means they often point out non-banal relations between concepts and they can offer inspiration for future posts, because they raise questions or point out something you may want to investigate and write about.

Understand your visitors better

Tipical long tail search term is a long sentence, and it’s focused, so it let you know exactly what the visitor was interested in.

Since a blog is a source of information, knowing what type of information the visitor wants is the key for offering a better service.

Optimize posts with side keywords

There are some pages that does not rank well for their main keywords, because the top spots in the serps are crowded with different sites, but they rank well for a couple main keyword + side keyword.

Looking in the long tail is a great way to find this “side keywords” and optimize the pages (or future posts on the same topics) using together main keyword and side keywords.

What do you think?
What are the other advantages of long tail digging (apart from finding out google oddities and funny search term you rank for)?

francesco mapelli